STRATEGIC PLANNING & MARKETING

Mary C. Hoffman, BSN, MM

President and Founder, Marython Associates, Inc.

Mary Hoffman is highly regarded marketing and strategic planning professional with over 25 years experience in the healthcare industry. She is noted for her strengths in strategic planning, management facilitation and ability to assess, optimize and execute market opportunities to deliver results.

Ms. Hoffman started her career on the clinical side of healthcare working in critical care settings in large academic medical centers in St. Louis and Chicago. She then took this experience and transitioned into the role of Donor Coordinator working for organ and tissue programs.

Upon receiving her MBA, she began her business career at Baxter Healthcare where she was responsible for launching and growing markets domestically and internationally in the chronic dialysis field. During her last assignment, the division company grew to over $1 billion in global sales.

As a consultant she provides strategic/business planning, global market development, marketing and sales consulting services to Fortune 100 corporations, start-ups and not-for-profits on the provider as well as supply side of healthcare.

Mary’s expertise is the development and execution of strategic plans, expansions into new clinical markets, while optimizing value to the customer during new introductions/acquisitions through the alignment of strategy, development, marketing, and implementation.

In addition to her professional life, she currently serves on the Roseland Hospital Foundation Board, is a member of Leadership Greater Chicago, serves on the Community Advisory Council at University of Chicago Medical Center, and volunteers with the Chicago Department of Cultural Affairs and The Saints (theatre ushers).

To learn more, contact Mary C. Hoffman at Marython Associates.